ploy
Ploy (noun) means a cunning tactic or trick used to gain an advantage. Example: “Offering the free trial was just a ploy to collect email addresses.”
How to use ploy
Learner’s notesIn plain EnglishA clever, often sneaky, move designed to get what you want.
Word forms
- Plural
- ploys
- Third person singular
- ploys
- Past tense
- ployed
Fill the gap
Can you complete this real example?
Offering the free trial was just a _____ to collect email addresses.
Etymology
Possibly a shortened form of "employ" or "deploy", though its exact origin is debated.