tout
Tout (verb) means to promote or praise something enthusiastically, often to sell it. Example: “The company touted its new product as a breakthrough.”
How to use tout
Learner’s notesIn plain EnglishTo aggressively promote something, or a person who does that kind of pushy selling.
"Tout" (as in ticket tout) is much more common in British English; American English tends to say "scalper" for someone reselling tickets.
Word forms
- Plural
- touts
- Third person singular
- touts
- Past tense
- touted
Fill the gap
Can you complete this real example?
The company _____ its new product as a breakthrough.
Etymology
From Middle English touten, "to peer out" or "protrude," from Old English roots meaning "to stick out" — the sense shifted to "to advertise loudly."