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noun C2 Proficient

connotation

kon-uh-TAY-shuhn
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Connotation (noun) means an idea, feeling or association that a word carries in addition to its plain dictionary meaning. Example: “Cheap" and "inexpensive" mean much the same, but "cheap" has negative connotations.”

noun
1
An idea, feeling or association that a word carries in addition to its plain dictionary meaning.
""Cheap" and "inexpensive" mean much the same, but "cheap" has negative connotations."
"The word "home" carries connotations of warmth and safety."

How to use connotation

Learner’s notes

In plain EnglishThe extra feeling or idea a word gives you beyond its basic meaning.

When to use it

Common in literary criticism, marketing and language teaching.

Memory tip

Words have connotations; people draw inferences. Do not swap the two.

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Common pairings
negative connotations carries connotations of has the connotation of positive connotation
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Fill the gap

Can you complete this real example?

"Cheap" and "inexpensive" mean much the same, but "cheap" has negative _____.

Etymology

From medieval Latin connotatio, from connotare "to mark in addition", from con- "together with" and notare "to note".

Origin: Latin

Related words

Rhymes for connotation

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Frequently asked questions

What is the difference between connotation and denotation?
Denotation is a word's literal, agreed meaning — the definition you would find in a dictionary entry. Connotation is everything the word suggests on top of that: feelings, judgements and cultural associations. Snake denotes a legless reptile; it connotes danger and treachery.
Can a word have a positive connotation?
Yes. Connotations may be positive, negative or neutral. Slender, thin and skinny all denote the same body shape, but slender is flattering, skinny is not, and thin sits somewhere in between.
Do connotations change over time?
They do, and quickly. Words pick up associations from how people use them, so a term that was neutral in one generation can become insulting or fashionable in the next, even though its literal meaning is unchanged.
What is the meaning of connotation?
"connotation" (noun) means an idea, feeling or association that a word carries in addition to its plain dictionary meaning.

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