innovative

The word “innovative” means introducing new ideas or methods; creative and original. In plain terms, doing things in a new, creative way rather than the old standard way.

“Innovative” is pronounced ihn-NO-vuh-tihv (/ˈɪn.əˌveɪtɪv/ in IPA).

Here is “innovative” used in a sentence: “Their marketing team is known for innovative campaigns.”

Words with a similar meaning to “innovative” include innovatory, avant-garde, ahead of the curve, ahead of one's time, hip and pioneering.

The opposite of “innovative” — its antonyms — are epigonic, imitative, epigonous and rearguard.

“Innovative” is an adjective.

“Innovative” is a fairly common word in modern English, usually learned at around the B2 level.

Creative describes the ability to generate new ideas and imaginative work in general. Innovative goes a step further, describing ideas or methods that are not only new but actually introduce fresh approaches, often putting original thinking into practice.

Both relate to new ideas, but inventive stresses the act of devising something that did not exist before, while innovative stresses introducing new ideas or methods and improving on existing ways of doing things. An innovative approach can refine an established product, not just invent one.

Innovative often describes solutions, ideas, designs, technology, and approaches, as in an innovative solution or innovative design. It typically praises something for being creative and original in method.