adj
innovative
ihn-NO-vuh-tihv
adj
1
Introducing new ideas or methods; creative and original.
"Their marketing team is known for innovative campaigns."
"The school uses an innovative approach to teaching maths."
How to Use Innovative
Learner’s notesIn plain EnglishDoing things in a new, creative way rather than the old standard way.
Common pairings
innovative solution
innovative design
highly innovative
Word Forms
more innovative comparative, most innovative superlative
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Their marketing team is known for _____ campaigns.
Etymology
From innovate plus the adjective suffix -ive.