noun
lure
loor
noun
1
Something that tempts or attracts, often with the promise of pleasure or reward.
"The lure of easy money drew him into the scam."
2
An artificial bait used to attract fish.
"He tied a bright red lure onto his fishing line."
verb
1
To attract someone by offering something tempting.
"The company lured top engineers away with huge salaries."
"A trail of breadcrumbs lured the birds into the garden."
How to Use Lure
Learner’s notesIn plain EnglishSomething tempting used to attract someone (or a fish), or the act of tempting them that way.
Common pairings
the lure of
lure someone away
fishing lure
Word Forms
lured past tense, lures plural, lures singular
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The _____ of easy money drew him into the scam.
Etymology
From Old French loirre, from a Frankish word for the object used to call a hawk back in falconry — its root may connect to a very old word meaning "invitation."