lure
Lure (noun) means something that tempts or attracts, often with the promise of pleasure or reward. Example: “The lure of easy money drew him into the scam.”
How to use lure
Learner’s notesIn plain EnglishSomething tempting used to attract someone (or a fish), or the act of tempting them that way.
Word forms
- Plural
- lures
- Third person singular
- lures
- Past tense
- lured
Fill the gap
Can you complete this real example?
The _____ of easy money drew him into the scam.
Etymology
From Old French loirre, from a Frankish word for the object used to call a hawk back in falconry — its root may connect to a very old word meaning "invitation."