shill
Shill (noun) means someone paid to promote or endorse something while pretending to be an impartial customer. Example: “The reviews turned out to be written by paid shills.”
How to use shill
Learner’s notesIn plain EnglishSomeone who secretly gets paid to talk up a product or service as if they genuinely love it.
Often used online as an insult toward anyone seen as overly promoting something, even without proof of payment.
Word forms
- Plural
- shills
- Third person singular
- shills
- Past tense
- shilled
Fill the gap
Can you complete this real example?
The reviews turned out to be written by paid _____.
Etymology
Origin uncertain; first recorded in early 20th-century American carnival slang for a planted audience member.