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noun

shill

shihl
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Shill (noun) means someone paid to promote or endorse something while pretending to be an impartial customer. Example: “The reviews turned out to be written by paid shills.”

noun
1
Someone paid to promote or endorse something while pretending to be an impartial customer.
"The reviews turned out to be written by paid shills."
2
An accomplice who bids up prices at an auction or lures players into a gambling game.
"The shill kept raising his hand to drive up the bidding."
verb
1
To promote something in exchange for payment, especially dishonestly.
"The influencer was accused of shilling a worthless cryptocurrency."

How to use shill

Learner’s notes

In plain EnglishSomeone who secretly gets paid to talk up a product or service as if they genuinely love it.

Common mistake

Often used online as an insult toward anyone seen as overly promoting something, even without proof of payment.

Common pairings
shill for a paid shill
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Word forms

Plural
shills
Third person singular
shills
Past tense
shilled
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Fill the gap

Can you complete this real example?

The reviews turned out to be written by paid _____.

Etymology

Origin uncertain; first recorded in early 20th-century American carnival slang for a planted audience member.

· First attested 1900

Class of 1900 shill joined the language around 1900.
See the full Class of 1900 →

Related words

Rhymes for shill

See all rhymes for shill →

Frequently asked questions

What does “shill” mean?
The word “shill” means someone paid to promote or endorse something while pretending to be an impartial customer. In plain terms, someone who secretly gets paid to talk up a product or service as if they genuinely love it.
How do you pronounce “shill”?
“Shill” is pronounced shihl (/ʃɪl/ in IPA).
How do you use “shill” in a sentence?
Here is “shill” used in a sentence: “The reviews turned out to be written by paid shills.”
What is another word for “shill”?
Words with a similar meaning to “shill” include shillaber.
What part of speech is “shill”?
Depending on how it is used, “shill” can be a noun and a verb.
Where does the word “shill” come from?
The word “shill” dates back to around 1900. Origin uncertain; first recorded in early 20th-century American carnival slang for a planted audience member.
How many meanings does “shill” have?
“Shill” has 3 distinct senses listed in this dictionary. The most common is: someone paid to promote or endorse something while pretending to be an impartial customer.

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